OPTIMIZE YOUR DIGITAL ECOSYSTEM

We help life science companies chart their path to digitalization. We help build their own unique plan for the realization of their digital channels that are driven by customer insight, enabled by the fit for purpose technology platforms.  In that context, we translate our client’s business strategy into a comprehensive digital strategy, and identify the key organizational business process and operational milestones required.   

 A UNIQUE & PROVEN APPOACH

We understand that you are selling to the most skeptical group of customers: the scientists.  Through our unique and proven approach, we will help you conduct a scientist-to-scientist conversation with your customers so they can find your solutions, learn about your products, connect with your company and purchase your products and service.  

DIGITAL STRATEGY

Supporting corporate objectives through innovation and  responsiveness to market, technology and customer dynamics

  • Comprehensive digital strategic planning
     

  • Quantitative and qualitative analysis of markets, competitors and customer segments

 

  • Short, medium and long range road map, prioritization and execution planning

 

  • Organizational structuring and resourcing

  • Business process and operational milestones

  • Investment planning and ROI optimization

CHANNEL OPTIMIZATION

Commerce, Marketing, Merchandizing, Procurement and Lead Management results through proper utilization of eChannels

  • Effective application of multi-channel strategy
     

  • Customer insight, lead generation, lead management
     

  • B2B eProcurement channel strategy and utilization
     

  • Mobile platform strategy, architecture, design
     

  • Social media strategy and utilization
     

  • Internet of Things utilization (connectivity, big data, apps)

GO TO MARKET

Customer-centric and market specific merchandizing strategies utilizing content, science and Big Data

  • Content organization & information architecture
     

  • Development of scientific and technical tools as merchandizing vehicles
     

  • Merchandizing approaches during browse, search and the point of purchase
     

  • Intuitive utilization of eMarketing levers including SEO, ad-words and affiliate marketing
     

  • Analytics driven go to market and merchandizing strategies

CONTACT US:


Massachusetts                          California

212 Elm St, 4th Floor                     28581 Old Town Front St, #211

Somerville, MA 02144                   Temecula, CA 92590


info@enscight.com

1.800.832.1280

 

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