CREATE A GREAT CUSTOMER EXPERIENCE

We work with you to craft an engaging digital user experience that is tailored to your brand. We help you to understand your customers and expectations through user research and analysis, to ensure ease of use and unparalleled site performance. We increase conversions by crafting a customer driven experience based on specific personas for the scientific landscape. We make complex decision making simple and ultimately converting happy customers and transforming your brand in the e-channel.

WHAT WE DO

INFORMATION ARCHITECTURE

CONTENT

STRATEGY

TAXONOMY & DATA MAPPING

PERSONA

DEVELOPMENT

OUR PROCESS

Go to market with a unique responsive customer-centric experience utilizing content, science and relevant data, to increase conversions and your brand loyalty.  Learn more about our process: 

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Audit and Review

 We engage with you first by evaluating your website from the front-end and back-end. We use a customer-centric approach as our team will evaluate your website against a set of eCommerce, Search, and Content usability principles and user experience optimization practices. We then provide you with actionable recommendations to make your online presence more user-friendly and more technologically capable, scalable, and cost-effective.  

Deep Dive Workshop

We work with your cross-functional business teams to obtain a complete and aligned understanding of the business goals, to allow the project team to document and develop for future site features and functionality. This critical kick-off to your project is partly review of the status quo, and partly to challenge the teams to break out of the mold and design for the future. 

Taxonomy and Search Readiness

They say, "Content is King" when it comes to building an effective site. While this is true, your content is no good if your customers can't find it and easily browse through your website. Our in-house information architects work closely with you to structure your content and product portfolio in the most intuitive ways for your scientific customers to filter through. Our scientific and life science industry background provides you with the advantage of looking at your current portfolio with a fresh pair of eyes, from the outside in. With our customer-centric approach, we setup your content so that it is easily searchable and categorized in multiple ways for your unique business and customer needs.

Customer Experience Design

We partner with your business organization to help you renew your focus and understand your specific customer needs. With over 20 years experience working in the digital channel and in the life science industry, we use simple, quick and practical methods to obtain creative alignment. We learn the business and the challenges you face. We will help solve both surface and systemic issues that affect your customer experience. From whiteboard sketches to hi-fidelity interactive wireframes, we deliver a clear usable package of deliverables to move your online presence to the next level. 

Content Strategy and Management

We can help your organization ensure that you have useful and usable content, that is well structured, sustainable and scalable. We will work with you to develop cohesive, engaging and sustainable content. This content strategy focuses on the planning, creation, delivery and governance of content and data. 

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DESIGN YOUR CUSTOMER EXPERIENCE

CONTACT US:


Massachusetts                          California

212 Elm St, 4th Floor                     28581 Old Town Front St, #211

Somerville, MA 02144                   Temecula, CA 92590


info@enscight.com

1.800.832.1280

 

© 2017 enscight,LLC.